When we talk about the world’s greatest tennis players, Novak Djokovic is a name that inevitably comes up. The Serbian superstar has dominated the tennis world for over a decade, winning numerous Grand Slam titles. But behind this highly successful athlete is a strong, supportive, and accomplished woman—Jelena Djokovic. Novak Djokovic wife, Jelena Djokovic, has played a significant role in his personal and professional life, providing unwavering support and managing various philanthropic activities. This article delves deep into her life, career, and contributions.
Who is Jelena Djokovic?
Jelena Djokovic (née Ristić) is more than just the wife of a legendary athlete. She is a successful businesswoman, humanitarian, and devoted mother. Born on June 17, 1986, in Belgrade, Serbia, Jelena has always been ambitious and driven. Her intelligence, passion for philanthropy, and commitment to family make her a remarkable figure in her own right.
Jelena Djokovic’s Early Life and Education
Jelena grew up in Serbia and displayed exceptional academic potential from a young age. She pursued her education at Bocconi University in Milan, Italy, one of the most prestigious institutions in Europe. Later, she earned a master’s degree in luxury brand management from the International University of Monaco. Her strong educational background helped her excel in her career and play a vital role in managing various aspects of the Djokovic brand.
How Jelena Met Novak Djokovic
The love story of Novak and Jelena Djokovic is nothing short of inspiring. They met in high school and started dating in 2005. Despite Novak’s demanding tennis career, which required him to travel extensively, their relationship remained strong. The couple faced challenges, particularly due to long-distance commitments, but their love and mutual support helped them stay together. After almost a decade of being in a relationship, they got engaged in 2013 and tied the knot in July 2014 in a lavish ceremony in Montenegro.
Jelena Djokovic’s Role in Novak’s Career
As Novak Djokovic’s wife, Jelena has played an instrumental role in his career. She has been a constant source of motivation, standing by his side through victories and setbacks. Besides emotional support, she has also taken on professional responsibilities. She serves as the CEO of the Novak Djokovic Foundation, an organization dedicated to providing quality education to underprivileged children. Her management skills and leadership have significantly contributed to the foundation’s success, making a difference in many children’s lives.
The Novak Djokovic Foundation
One of Jelena Djokovic’s most commendable efforts is her work with the Novak Djokovic Foundation. Established in 2007, the foundation focuses on improving early childhood education in Serbia and beyond. Under her leadership, the foundation has built schools, provided teacher training, and supported various educational initiatives. Jelena’s vision and dedication to philanthropy have transformed the organization into a highly respected charity, positively impacting countless lives.
Jelena Djokovic’s Career and Business Ventures
Apart from her philanthropic work, Jelena has had a successful career in business. She worked in the oil industry for a while before fully dedicating herself to the Djokovic brand and foundation. She is also an advocate for healthy living and often shares tips on wellness, parenting, and personal growth on social media. Her ability to balance multiple responsibilities while maintaining a strong family life is truly admirable.
Jelena and Novak Djokovic’s Family Life

Family is of utmost importance to Jelena and Novak. They are proud parents to two children—Stefan, born in 2014, and Tara, born in 2017. Despite Novak’s busy schedule, the couple ensures they spend quality time together as a family. Jelena frequently shares heartwarming moments from their family life on social media, showcasing their deep love and strong bond.
Jelena Djokovic’s Influence on Novak’s Mindset and Success
Many believe that Jelena’s presence has significantly influenced Novak Djokovic’s success on the tennis court. She has introduced him to various mindfulness and wellness practices, including meditation and a plant-based diet, which have helped him maintain peak physical and mental fitness. Her emphasis on positive thinking and work-life balance has allowed Novak to stay focused, motivated, and resilient in his career.
Jelena’s Social Media Presence and Public Image
Jelena is quite active on social media, where she shares insights into her personal and professional life. She engages with fans, discusses topics related to wellness and education, and promotes charitable causes. Her social media presence reflects her genuine personality, inspiring many to lead a balanced and purposeful life.
Challenges Faced by Jelena Djokovic
Being the wife of a global sports icon comes with its own set of challenges. Jelena has had to deal with immense public scrutiny and media attention. Despite these challenges, she has handled everything with grace and dignity. She has always prioritized her family’s well-being and has maintained a positive outlook even during difficult times.
Jelena Djokovic’s Legacy and Future Goals
Jelena Djokovic has already built an impressive legacy as a philanthropist, businesswoman, and devoted wife and mother. Her contributions to education, wellness, and charity work continue to make a difference. Looking ahead, she remains focused on expanding the Novak Djokovic Foundation and finding new ways to give back to society.
Conclusion
Jelena Djokovic is much more than just Novak Djokovic’s wife—she is a woman of substance, intelligence, and compassion. Her unwavering support for Novak, dedication to philanthropy, and ability to balance multiple responsibilities make her an inspiring figure. As she continues to make a positive impact through her work, Jelena remains a role model for many around the world.
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FAQ’s Section
Jelena Djokovic (née Ristić) is the wife of tennis champion Novak Djokovic. She is a businesswoman, philanthropist, and CEO of the Novak Djokovic Foundation.
Novak and Jelena met in high school and started dating in 2005. They got married in 2014 after nearly a decade together.
Jelena is the CEO of the Novak Djokovic Foundation, a philanthropist, and a businesswoman involved in various initiatives related to education and wellness.
The couple has two children: a son, Stefan, born in 2014, and a daughter, Tara, born in 2017.
Jelena provides emotional and professional support to Novak, manages their foundation, and influences his lifestyle choices, helping him maintain peak performance.